Enquiries are being lost
The phone rings while you are on a job. A message comes in on Facebook on a Sunday. Someone fills in the form on the website and gets an automatic thank-you and then nothing for four days. Each one is a customer who was ready to spend money and drifted off to whoever answered first.
What I would usually build
- An automatic text back to any number that rings out, asking what they need
- Every enquiry, whichever way it arrived, landing in one list that somebody owns
- A first reply that goes out in minutes, not days, without anyone remembering to send it
- A website enquiry journey that asks for less and makes the next step obvious